Unveiling Our New Logo Brand

The Housing Authority of the City of Darlington (HAD) announces the unveiling and implementation of our new logo brand identity.            

The new HAD logo brand is unique to the Housing Authority of Darlington. The new logo features a home icon with a dynamic element symbolizing the transition of families to affordable, safe housing, as well as representing the positive movement in the lives of those served by HAD.

Our Mission Statement at HAD:
The mission of the Housing Authority of Darlington (HAD) is to assist low-income families with decent, safe, and affordable housing opportunities free from discrimination as they strive to achieve self-sufficiency and improve the quality of their lives.

The new image brand captures the Housing Authority of Darlington's spirit and will be used internally and externally to identify HAD. The new logo brand was produced for HAD by creative agency, Brooks Jeffrey Marketing, Inc., an award-winning national firm serving housing authorities nationwide.